The popular minority. The not-so-target market.

Last night I went to a ‘Hack Night’ in downtown NOLA. As the ‘new guy’ to the group, and not being a programmer by profession, I was curious to find out how many people there didn’t program for their job.

5 out of the 17 people there didn’t program as part of their job, in any way. Myself included. I’ve noticed that in a lot of the things I do I am what I refer to as “the popular minority”. Meaning that I don’t fall into what I perceive as the target ‘market’, but I am seldom alone. Like last night, Hack Night was an open forum for anyone, but the target audience was programmers look for help, or collaborating on projects. I’m not assuming that, it is actually the advertised purpose of the group. But as it is one of the few tech meetups in the NOLA area certain personality types from other interest areas have gravitated to the group. I know some of you marketing types are probably going to correct me about how adjacent demographic bla bla bla….

My point is that I’ve noticed a similar trend with my immediate circle and social media. I have A LOT of friends, followers, etc. that use social media daily (many use it constantly) as part of their jobs, or to fulfill some function of their role. Aside from those people the ‘general public’ use of social media is perceived to be entirely social; they talk to their friends and family, etc. end of story. But I’ve notice more than a few of the people I interact with on twitter and other social media channels use these as tools for their profession even though it is not part of their job description. They don’t get paid for it. And even at times have someone higher up the ladder that would oppose them doing what they were doing if he knew what RSS means.

Often times I fall into that category, and more often than not it has been to my advantage. Please respond to the poll, describe your situation if you can spare the characters, and if you are so inclined feel free to argue or agree with anything I’ve said here.


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